Brochures are an excellent way to raise customer awareness of you and your product. With just one small, folded sheet of paper you ought to be able to catch a potential client's attention and deliver information at a glance.
Brochure printing orders thus a pretty serious business, and it's very important that you get yours done properly. Let this article help you explore your options when it comes to the printing of promotional materials.
Ground Rules
You have two options when it comes to printers: you can print online, or you can go to a printer in your area. Whichever of these you go for, you have to make sure that the printing company you choose is reputable, with a long history of good customer service. Ask previous clients about their experience with them, and spend time online looking for reviews.
It pays to shop around a little before making your decision. Explore both options, and keep an eye open for discounts and promos that may be offered for brochure printing orders.
Working with a Local Printer
You can do your part to help boost commerce in your area by choosing to have your brochures printed at a local shop. This is a smart move if you know the proprietor personally, or if they are part of your target market. It's also probably the only option if you need your brochures in a hurry – in 24 hours or less, let's say – and simply cannot wait for cross-country delivery.
Aside from getting your brochures to you fast, working with a local printer allows you to examine samples of their work firsthand. It will also let you communicate with the printers in person, which is brilliant. They can offer design input and you can even ask for help when it comes to proofreading your work (you'll find that an outside opinion is useful for this).
Online Printing Options
More and more people, however, are choosing to do their printing online. Doing this means that you don't even have to leave the house or office to order your prints: everything from format selection to uploading a custom design can be done with a few clicks of the mouse, and all you'll have to do is wait for your brochures to arrive.
Another edge that online printers have over those who keep an actual shop is that they can often offer much lower prices as they have less overhead costs to deal with. The all-digital setup also saves quite a lot of paper, so can be better for the environment.
If you want to accomplish your brochure printing orders online, it pays to note where printers ship from before you settle on your choice. Hot Print USA, for instance, ships from California, Texas, and Kentucky. The farther your brochures have to travel, the more you'll have to pay for shipping (more so if you have your order rushed) so try to choose a printer that is either close to you or has multiple locations.
Orignal From: Your Options for Brochure Printing Orders
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